Marketing your business can feel like a full-time job, especially when you’re already wearing ten other hats. Between trying to keep up with social media, wondering if you should be running ads, and figuring out how to actually reach people in your area, it’s no wonder a lot of small business owners feel stuck.

The good news? You don’t have to do everything. You just need to do a few things well.

Here’s where I recommend starting:

1. Make Sure People Can Find You Online

This sounds basic, but a lot of great businesses still don’t show up when you Google them. Claim your Google Business Profile, make sure your contact info is accurate, and post a few updates every now and then. That alone can make a big difference.

2. Build a Real-World Presence, Too

People trust businesses they see regularly. That’s why physical marketing — like a postcard in the mailbox or a flyer on a bulletin board — still works. If you’re local, you want to be seen locally. That’s where Bizzy Bee Local can help.

3. Don’t Overthink Social Media

You don’t need to go viral. Just show people what you do, who you are, and why you care. A quick photo of today’s special, a new product, or a behind-the-scenes moment is more than enough. Keep it simple and consistent.

4. Have a Way to Stay in Touch

If you don’t already have an email list, start one. Even a small list of customers can be powerful if you keep them updated about new offers, events, or seasonal specials.

You don’t need to do it all at once. Just start with one or two of these and build from there. Marketing doesn’t have to be complicated — and you don’t have to figure it out alone.

If you ever need help or want someone in your corner, that’s what Bizzy Bee Local is here for.

– Caleb

Bizzy Bee Local